How can you write a CV to better your chances of getting an interview? A lot depends on how well you showcase your skills, experience and work ethos. Don’t worry, there isn’t a long list of criteria to fulfil and the rules are pretty simple.


Don’t go for a general ‘one size fits all’ CV

Every role and every employer are different. To show genuine interest in the job you need to tailor your CV to each and every role you are applying for.


Make it easy to read

Recruiters and companies have a big pile of CVs to sift through. So make the information concise to allow for scan reading and keep to no more than two pages.

Your CV should cover information in easy to read blocks with sections for your contact details, location, profile, experience education and/or training, interests and referees.


Be consistent

Increasingly companies are looking at social media to get a snapshot of your personality and experience. The information you have in your CV should tally up with anything online such as on your website, Facebook or LinkedIn profile. Any discrepancies will be spotted by an eagle-eyed company. 


Raise your profile

After providing your name, location and contact details, you should kick off with a short profile. A mission statement, if you like, detailing your key skills and the role you are looking for. It’s a neat way of showing clearly what you offer and is a statement of clear intent on securing the position and shows how well you are matched.


Clearly show your skills and successes

Under your employment section start with your most recent positions and cover them in more detail than earlier ones which are likely to demonstrate experience at a more junior level. Be sure to list your key responsibilities and achievements for each job. Whether possible, give statistics showing successes such as increases in sales over specific timeframes, account wins etc. In terms of skills, employers are on the lookout for those that are much in demand for your industry area, so therefore detail what you offer using commonly used terminology such as SEO, PPC, social and digital marketing.

Does your CV look like you may have skipped from one job to the next? Make it clear why you left a job, such as redundancy, insolvency or short term contract.

In the education section, summarise your qualifications such as GCSEs with the number you gained at grades A-C for instance, rather than give an exhaustive list of each subject studied and the qualifications achieved.


Double check for mistakes

Any dreaded typos will reflect badly on your professional image and could scupper your chances of getting an interview, even if you match the job’s requirements. It’s surprising how many CVs contain typos that get unnoticed. So go through it with a fine-toothed comb and then check it again. If in doubt get someone else to check it through for you. You may find that text in a hard paper copy is easier on the eye than on a PC screen.